What are the tools through which a marketer can communicate to its target?
Integrated Marketing Communication Tools Show
Integrated Marketing Communication tools refer to integrating various marketing tools such as advertising, online marketing, public relation activities, direct marketing, sales campaigns to promote brands so that similar message reaches a wider audience. Products and services are promoted by effectively integrating various brand communication tools. To implement integrated marketing communication, it is essential for the organizations to communicate effectively with the clients. You need to know how your products or services would benefit your end-users. The more effectively you promote your brand, the more demand would it have in the market. Identify your target audience. Remember, not everyone would need your product. Understand why would an individual invest in your brand unless and until you have something unique and interesting to offer? The benefits of the brand need to be communicated effectively. Let us go through various integrated marketing communication tools: Integrated marketing communication effectively integrates all modes of brand communication and uses them simultaneously to promote various products and services among customers effectively and eventually yield higher revenues for the organization. AdvertisingAdvertising is one of the most effective ways of brand promotion. Advertising helps organizations reach a wider audience within the shortest possible time frame. Advertisements in newspaper, television, Radio, billboards help end-users to believe in your brand and also motivate them to buy the same and remain loyal towards the brand. Advertisements not only increase the consumption of a particular product/service but also create brand awareness among customers. Marketers need to ensure that the right message reaches the right customers at the right time. Be careful about the content of the advertisement, after all you are paying for every second. Sales PromotionBrands (Products and services) can also be promoted through discount coupons, loyalty clubs, membership coupons, incentives, lucrative schemes, attractive packages for loyal customers, specially designed deals and so on. Brands can also be promoted effectively through newspaper inserts, danglers, banners at the right place, glorifiers, wobblers etc. Direct MarketingDirect marketing enables organizations to communicate directly with the end-users. Various tools for direct marketing are emails, text messages, catalogues, brochures, promotional letters and so on. Through direct marketing, messages reach end-users directly. Personal SellingPersonal selling is also one of the most effective tools for integrated marketing communication. Personal selling takes place when marketer or sales representative sells products or services to clients. Personal selling goes a long way in strengthening the relationship between the organization and the end-users. Personal selling involves the following steps:
Public Relation ActivitiesPublic relation activities help promote a brand through press releases, news, events, public appearances etc.The role of public relations officer is to present the organization in the best light. ❮❮ Previous Next ❯❯ Related Articles
View All Articles Authorship/Referencing - About the Author(s)The article is Written By “Prachi Juneja” and Reviewed By Management Study Guide Content Team. MSG Content Team comprises experienced Faculty Member, Professionals and Subject Matter Experts. We are a ISO 2001:2015 Certified Education Provider. To Know more, click on About Us. The use of this material is free for learning and education purpose. Please reference authorship of content used, including link(s) to ManagementStudyGuide.com and the content page url. What are the various tools of communication with the target market?List of Marketing Communication Tools. Advertising. This is one of the biggest communication tools that marketing teams have. ... . Sales promotion. The sales promotion tool is all about promoting your product. ... . Direct marketing. ... . Email campaigns. ... . Newsletter. ... . Personal selling. ... . Public relations. ... . Social media.. What are the 5 marketing communication tools?As we've mentioned previously, Integrated Marketing communications can be used harmoniously with five primary communication tools. These are advertising, direct marketing, internet marketing, sales promotion and public relations.
What are the 4 tools of communication?Basic Communication Tools. Landline Telephones.. Cell Phones.. Smartphones.. Internet Calling: Google Voice and Others.. What are the tools used in communication?Examples of internal communications tools: Skype, Facebook Messenger, Microsoft Teams, Google Chat, Jabber.. Intranet. ... . Team collaboration tools. ... . Blogs. ... . Corporate social media. ... . Video chat. ... . Video broadcasts. ... . Alerting software for important communications. ... . Team bonding tools.. |