What is the difference between price discrimination and perfect price discrimination?
Have you ever visited a museum with your family and realized that your parents, grandparents, siblings, and yourself are charged differently? Here is the term for it: price discrimination. How does it work, exactly? What benefits does it bring to the producer and consumer? And what types of price discrimination are there? Show
What is price discrimination?Different consumers have different preferences and their willingness to pay for a product varies. When a firm price discriminates, it tries to single out groups of customers who are prepared to pay a higher price. The firm, therefore, doesn’t base its pricing decisions on the cost of production. Price discrimination allows the company to gain more profits than it would if it did not price discriminate. Price discrimination occurs when different consumers are charged different prices for the same product or service. Specifically, those who are willing to pay more will be charged a higher price whereas price-sensitive individuals will be charged less. A football fan will pay any price to get Lionel Messi's signed t-shirt while another person would feel indifferent about it. You will get more money selling the signed t-shirt of Messi to a super fan than a person with no interest in football. Figure 1 simplifies the definition of price discrimination. To understand price discrimination, we should also look at two key concepts of economic welfare: consumer surplus and producer surplus. Consumer surplus is the difference between the consumer’s willingness to pay and the price they actually pay. The higher the market price, the smaller the consumer surplus. Producer surplus is the difference between the minimum price a producer is willing to sell a product for and the actual price charged. The higher the market price, the greater the producer surplus. The goal of price discrimination is to capture more of the consumer surplus, thereby maximising producer surplus. Price discrimination typesPrice discrimination can be classified into three types: first-degree price discrimination, second-degree price discrimination, and third-degree price discrimination (look at Figure 2).
First-degree price discriminationFirst-degree price discrimination is also known as perfect price discrimination. In this type of discrimination, producers charge their customers the maximum amount they are willing to pay and capture the entire consumer surplus. A pharmaceutical company that discovered a cure for a rare disease can charge very high for their product as customers will pay any price to get cured. Second-degree price discriminationSecond-degree discrimination happens when the company charges prices based on the amounts or quantities consumed. A buyer making bulk purchases will receive a lower price compared to those purchasing a small quantity. A well-known example is the phone service. Customers are charged different prices for the number of minutes and mobile data they use. Third-degree price discriminationThird-degree price discrimination occurs when the company charges different prices for customers from different backgrounds or demographics. Museums charge adults, children, students, and the elderly differently for their tickets. Examples of price discriminationAnother example of price discrimination that we can study is train tickets. The tickets usually have different prices depending on the urgency of consumer travel. When bought in advance, train tickets are typically much cheaper than those bought on the day of travel. Figure 3. Price discrimination example: train tickets, StudySmarter Originals Figure 3 shows different prices charged to customers who purchase train tickets from Hamburg to Munich on different days. Those who buy tickets on the day of their travel (Submarket A) are charged a higher price than those who buy the ticket in advance (Submarket B): P1 > P2. Graph C shows the combined market with the average revenue curves of submarkets A and B added together. The marginal revenue curves have also been combined. Here we see that the combined marginal cost curve is sloping upward, representing the law of diminishing returns. Without price discrimination, all passengers would pay the same price: P3 as in panel C. The customer surplus is depicted by the light green area in each diagram. A firm earns more profit by converting the consumer surplus into the producer surplus. It will price-discriminate when the profit of splitting the market is greater than keeping the same price for everyone. Necessary conditions for price discriminationHere are some conditions for price discrimination to occur:
Advantages and disadvantages of price discriminationA firm only considers price discrimination when the profit of separating the market is greater than keeping it whole. Advantages
Disadvantages
Price discrimination exists to help businesses capture more consumer surplus and maximise their profits. The types of price discrimination vary wildly from charging the customers by their maximum willingness to pay, the quantities purchased, or their age and gender. For many groups of customers, price discrimination provides a huge benefit as they can pay a lower price for the same product or service. However, there may be potential unfairness in society and high administration costs for firms to prevent re-selling among customers. Price Discrimination - Key takeaways
What are the two 2 types of price discrimination?First-degree price discrimination involves selling a product at the exact price that each customer is willing to pay. Second-degree price discrimination targets groups of consumers with lower prices made possible through bulk buying.
What are the 3 types of price discrimination?Different Types of Price Discrimination. First Degree Price Discrimination. ... . Second Degree Price Discrimination. ... . Third Degree Price Discrimination. ... . #1 Imperfect competition. ... . #2 Prevention of resale. ... . #3 Elasticity of demand. ... . The Firm. ... . The Consumer.. What is the difference between price discrimination and price differentiation?Product differentiation is the process used to distinguish one company's goods and services from another company's goods and services. Conversely, price discrimination is a strategy used to distinguish prices for the same goods and services.
What is called price discrimination?Price discrimination is a microeconomic pricing strategy where identical or largely similar goods or services are sold at different prices by the same provider in different markets.
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